Positioned near the vibrant Royal Park and just moments from the Upfield Line and Sydney Road, the Park Street project in Brunswick is a remarkable example of how thoughtful design and sustainability can coexist. This development, which includes two blocks—one on the west side and one on the east—each with its own unique colour scheme and layout, manages to preserve the original charm of the building while giving it a new identity. The project demonstrates that an existing structure can be carbon neutral in operation and can serve as a catalyst for a new, thriving community.

At the core of Park Street’s design ethos is a commitment to sustainability and community. This project is not merely about creating 17 beautiful homes; it’s about challenging the conventional approach to housing and proving that there is financial and environmental value in radical reuse. By choosing to regenerate rather than rebuild, Park Street exemplifies the idea that “building less gives more.” It’s a forward-thinking approach that draws inspiration from the existing structure, embracing its imperfections and turning them into features that enhance the overall authenticity and character of the homes.

One of the most significant aspects of the project is what isn’t immediately visible—the electrification of the building, the integration of renewable energy sources, and the overarching carbon story that drives the project. These elements underscore a commitment to reducing the environmental impact of the development and moving towards a zero-carbon future.

The project serves as a powerful reminder that the only way to achieve a sustainable future is through radical reuse. Melbourne has approximately 2.5 million existing homes, and it’s not feasible or environmentally responsible to demolish them all and start from scratch. Instead, Park Street shows that it is possible to harness the value of every existing building and every bit of embedded carbon, creating homes that are not only stylish and delightful but also built with love and care for the planet.

In essence, Park Street is a blueprint for how we can approach urban development in a way that respects the past, serves the present, and protects the future. It’s a project that exemplifies the financial and ecological elegance of radical reuse, and it sets a precedent for how we can sustainably rejuvenate our cities while fostering strong, connected communities.

Photography by Tom Ross